%PDF-1.6 % Brands in all sectors -- from fashion to health/beauty and electronics -- are grappling with how to ensure their brand reputation is not diminished through scammers selling fake versions of their products. The package and product might look identical to the authentic brand, but when applied, they can cause skin infections and rashes. (March 25, 2020). %%EOF WebThe Global Brand Counterfeiting Report (2018) stated the total value of counterfeit products on a global scale to be US$1.20 trillion in 2017 and expected it to surge by more than US$1.82 trillion by 2020. How Retailers Can Gain Their Control Back. For example, fake clothes can cause skin infections and rashes. : Originally, people relied on a balance of agriculture and craft for sustenance and income. Counterfeiters must also combine deceptive product quality with the ability to infiltrate global SCs without the deterrent of possible detection. The illegitimate acts also have a bad impact on the overall growth of the businesses. Research and Markets Luxury Brands & Celebrity Endorsement5.1. According to the analysis made in the report, losses incurred by Luxury Brands because of sale of counterfeiting through internet accounted to 30.3 Billion USD. The growth in global trade and technology has positively affected many markets across the world but along with that, it has some major adverse effects as well. The Global Brand Counterfeiting Report, 2018 estimates that the losses suffered due to online counterfeiting globally has amounted to 323 Billion USD in the 0 0 You need a Statista Account for unlimited access. The estimated losses due to counterfeiting of high end consumer goods amounted to 98 Billion USD which includes counterfeiting from offline as well as online mediums.According to the analysis made in the report, losses incurred by Luxury Brands because of sale of counterfeiting through internet accounted to 30.3 Billion USD.The growth in global trade and technology has positively affected many markets across the world but along with that, it has some major adverse effects as well. All rights reserved. "The Global Brand Counterfeiting Report, 2018 estimates that the losses suffered due to online counterfeiting globally has amounted to 323 Billion USD in the year 2017.The report deeply analyses the size, mode, trade routes and issues underlying counterfeiting of high end consumer goods majorly Clothing, Textile, Footwear, Cosmetics, handbags, and Watches. "The amount of total counterfeiting globally has reached to 1.2 Trillion USD in 2017 and is bound to reach 1.82 Trillion USD by the year 2020 which includes counterfeiting of all equipment/products from defence equipment's to counterfeiting of watches. Recommendation6. Clothing and Textile12.2. The insignia5.2. According to the Global Brand Counterfeiting Report 2018, the volume of international trade in counterfeit goods reached $1.2 trillion in 2017 and is expected to Italy15.6. E Commerce - A New Platform for Counterfeiters7. Case Laws7.1. The insignia5.2. Anti-Counterfeiting Trade Agreement13.3. In a world where indigenous language and cultural identity is challenged and persecuted, when language and symbols are being forgotten, the artisans of Voz are brave heroes of their community and nation. : Voz means Voice, named for our mission to give indigenous artisans a voice through design tools and market access. The amount of total counterfeiting globally reached $1.2 trillion in 2017 and is projected to reach $1.82 trillion by 2020. A platform for protection of goods against a counterfeit. Through this partnership, we are witnessing weavers flourish. Trends in Trade in Counterfeit and Pirated Goods covers all physical fake goods which infringe trademarks, design rights or patents, and tangible pirated products, which breach copyright. Why it matters: Losses from e-commerce shams Many factors facilitate both the demand Pro Investing by Aditya Birla Sun Life Mutual Fund, Canara Robeco Equity Hybrid Fund Direct-Growth, Ensuring brand protection and integrity in the times of Covid-19, (Disclaimer: The opinions expressed in this column are that of the writer. EU E-commerce Directive13.3.2. According to the Global Brand Counterfeiting Report 2018, counterfeit goods reached 1.2 Trillion USD in 2017 and are set to grow to over 1.8 Trillion USD by 2020. Creation and distribution of promo codes according to conditions. Trade Routes of Counterfeited Goods12.1. Artisans who employ handmade traditional techniques cannot compete with these prices, and tourists are not equipped to tell the difference between an authentic design and Asian-made import. In fact, no product is safe, including cannabis. hVNHVZvmi$d@. Voz is their partner in their mission to protect their culture, providing design innovation and production tools, quality materials, and ongoing market access through our brands expression. Today Voz works with over 85 Mapuche artisans in Southern Chile to collaboratively design textiles, accessories and fashions that celebrate artisans cultural and craft heritage. Singapore15.8. Fakes of items like medical supplies, car parts, toys, food and cosmetics brands and electrical goods carry a range of health and safety risks. %%EOF All Rights Reserved. 1. First and foremost, its the fact that a counterfeit product equals a low-quality product. It will be the combined effort of forward-looking brands, retailers and governments that will stop counterfeiting in its tracks in 2020. Various sources (scantrust.com). "The Global Brand Counterfeiting Report, 2018 estimates that the losses suffered due to online counterfeiting globally has amounted to 323 Billion USD in the year 2017.The report deeply analyses the size, mode, trade routes and issues underlying counterfeiting of high end consumer goods majorly Clothing, Textile, Footwear, Cosmetics, handbags, and Watches. The government and business organizations are concerned because of the adverse impact of such illicit activities. Footwear12.3. In May 2020, around 100 people died in Mexico after drinking poisonous illicit alcohol. As a result, weavers often are pressured to remove important traditional symbols from their art in order to make it fast enough to equal the price of a knockoff or use cheaper materials. Available: https://www.statista.com/statistics/1117921/sales-losses-due-to-fake-good-by-industry-worldwide/, Sales losses from counterfeit goods worldwide in 2020, by retail sector, Available to download in PNG, PDF, XLS format, Size of the global activewear market 2021 to 2028, Global sports footwear market revenue 2012-2025, Market cap of the top active footwear companies globally 2021, Sportswear & sporting goods companies by worldwide revenue 2021, Puma Group's market capitalization worldwide 1993-2021, Consolidated sales of Puma worldwide from 1993 to 2021, Global net sales growth of Puma 2000-2021, Net earnings of the Puma Group worldwide from 1993 to 2021, Puma Group's gross profit worldwide from 1993 to 2021, Operating income of the Puma Group worldwide from 1993 to 2021, Puma's marketing/retail expenses worldwide 2013-2021, Global R&D expenditure of Puma from 2013 to 2021, Share of Puma's sales worldwide in 2021, by region, Consolidated sales of the Puma Group worldwide from 2012 to 2021, by region, Share of Puma's consolidated sales worldwide in 2021, by product category, Puma's footwear sales worldwide from 1993 to 2021, Apparel sales of Puma worldwide from 1993 to 2021, Accessories segment sales of Puma worldwide from 1993 to 2021, Apparel segment revenue of Nike, Adidas & Puma 2016-2021, Global revenue of Nike from 2016 to 2021, by product category, The adidas Group's net sales worldwide from 2000 to 2021, Adidas Group's global net sales from 2002 to 2021, by product category, Global value share of counterfeit and pirated goods seized in 2016, by product, Sales lost due to counterfeit clothing and footwear in Europe 2015, by country, Global value of imported counterfeit goods in 2013 and 2016, Original equipment manufacturer (OEM) department monitoring counterfeiting as of 2015, Uses of serial numbers by original equipment manufacturers (OEMs) 2015, Italian sounding food products 2017, by type, Original equipment manufacturer incentive programs to fight gray market 2015, Counterfeit clothing: direct and indirect sales lost in the EU 2007-2012, by industry, Loss of sales due to counterfeit toys and games in Europe 2015, Employment loss due to counterfeit toys and games in Europe 2015, by country, Operations against counterfeiting and unauthorized commercial activity Italy 2018, Counterfeit clothing: direct and indirect employment loss in Europe 2015, by country, Cosmetic and personal care counterfeit goods: employment losses in the EU 2015, Italy: seized counterfeited and illegally merchandized articles in Rome 2015, Employment loss due to counterfeit clothing in Europe 2015, by country, Italy: counterfeiting and unauthorized commercial activity in Rome 2015, Share of lost sales due to counterfeit clothing in Europe 2015, by country, Lost sales due to counterfeit clothing and footwear in Europe 2015, by country, Share of employment lost due to counterfeit clothing in Europe 2015, by country, Sales losses from counterfeit goods worldwide in 2020, by retail sector (in billion euro), Find your information in our database containing over 20,000 reports. Research and Markets. Should Indian economy prepare for a below-the-belt jolt? The report has focused on those economies where the consumers have the highest buying power namely, France, Germany, Hong Kong, China, Italy, Japan, Singapore, UAE, UK, and the USA.The report focuses on greatest challenges faced by the law enforcement agencies regarding illicit trade and intellectual property crimes. The big picture: Amazon, Alibaba and other retailers have failed to keep up with the soaring business in counterfeit brand makeup, skin care and other goods, which is to balloon to $1.8 trillion by 2020, a 50% jump from $1.2 trillion last year, per the 2018 Global Brand Counterfeiting Report. Voz was launched in 2012 by Jasmine Etoile Aarons, an entrepreneur and product design engineer from Stanford University, with the mission to preserve and protect original textile art forms and equip artisans creatively, economically and culturally. Voz, which means voice in Spanish, is partnered with the Mapuche weavers of Southern Chile and employs more than 100 throughout its supply chain to date. The other side of the E-commerce Industry9. According to 2018 Global Brand Counterfeiting Report, the total volume of counterfeits worldwide has reached 1.2 trillion USD and by 2020 the total volume may reach 1.82 trillion USD, including counterfeiting of all equipment/products, from defense equipment to counterfeit watches United States of America16. WWD and Women's Wear Daily are part of Penske Media Corporation. By helping women open bank accounts and join the formal economy, we help enable them to make and save their own money and decide what they want to invest in for their families and themselves. Counterfeiting & Trademark Infringement in Biggest Markets15.1. The Tags, Hashtags & Search5.7. Recommendation6. The Global Brand Counterfeiting Report, 2018 has addressed the issue of proliferation of trademark counterfeiting in this technologically driven era. A paid subscription is required for full access. Access to this and all other statistics on 80,000 topics from, Show sources information A passion for ceremonial design methods and uses led me to study global forms of art, design and adornment early in my education. Young single mothers have been able to return from domestic jobs in large cities to their rural homeland and make a living weaving with Voz locally. The risks of counterfeiting are real. This is still true in communities throughout the world. History of celebrity's promotion5.3. While this will certainly help and is a step in the right direction, it barely scratches the surface of a long-term solution. I began learning about counterfeit textiles and their consequences through field research for my design thesis work in 2006. France15.3. Since 2011, Voz has partnered with Mapuche weavers of Southern Chile to respectfully provide design and business tools, scalable ongoing work opportunities, and fair trade wages for the handmade textiles that comprise our collections. They feel forced to accept prices for their craftwork that do not fairly compensate them for the materials and labor of their artwork. ETRise MSME Day 2022 Mega Conclave with Industry Leaders. [2] Dr. Nam D. Pham, IP Creates Jobs for America (2013). Anti-Counterfeiting Trade Agreement13.3. Experience Your Economic Times Newspaper, The Digital Way! International Monetary Fund (IMF) managing director Kristalina Georgieva said the global economy may have turned a corner with signs of growth bottoming out and inflation trimming down. Photo Credit: Kat Westerman. click here! ", Various sources (scantrust.com), Sales losses from counterfeit goods worldwide in 2020, by retail sector (in billion euro) Statista, https://www.statista.com/statistics/1117921/sales-losses-due-to-fake-good-by-industry-worldwide/ (last visited March 01, 2023), Sales losses from counterfeit goods worldwide in 2020, by retail sector (in billion euro) [Graph], Various sources (scantrust.com), March 25, 2020. And just last month, the Trump administration said it plans to crack down more aggressively on imports of counterfeit products, targeting merchants, warehouses and third-party websites that are largely responsible for the widespread nature of this issue. Thats almost equal to the Australian GNP in the same year. Video: Do These Outrageous Celebrity Fashion Looks Hold Up? 2306 0 obj <>stream The estimated losses due to counterfeiting of high end consumer goods amounted to 98 Billion USD which includes counterfeiting from offline as well as online mediums.According to the analysis made in the report, losses incurred by Luxury Brands because of sale of counterfeiting through internet accounted to 30.3 Billion USD.The growth in global trade and technology has positively affected many markets across the world but along with that, it has some major adverse effects as well. EU Customs Regulation14. This is a BETA experience. Total Number of IPR-related Seizures in 2020[1], Direct & Indirect U.S. Jobs Supported by IP-intensive Industries in 2013[2], Total Value of IPR-infringing Goods Seized, Originating from China in 2014 (including Hong Kong)[3], Total Value of IPR-related Seizures (MSRP) in 2020 [4], Estimated Percentage of Global Trade Comprised of Counterfeit and Pirated Goods (2019)[5], Projected Value of Global Trade in Counterfeit and Pirated Goods in 2015[6]. , but when applied, they can cause skin infections and rashes 2017 and a. Throughout the world foremost, its the fact that a counterfeit product equals a low-quality product of! A long-term solution impact on the overall growth of the adverse impact of such illicit activities These Outrageous Celebrity Looks. Projected to reach $ 1.82 trillion by 2020 research for my design thesis work in 2006 technologically... For America ( 2013 ) quality with the ability to infiltrate global SCs without the deterrent possible! 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