Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. By May 2022, Clubhouse saw over 680,000 monthly downloads. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. And all thats despite long-running issues on internet access, speed, and costs. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. But how should we make sense of this great data to improve our social media activities? Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. So the next question becomes this: How can you get your products to themand as quickly as possible? As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. Weve scoured the web and compi https://t.co/0DyxFuJnYn. What's new and trending on the blog? Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. As a Premium user you get access to the detailed source references and background information about this statistic. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. Which social commerce platform should you use in your country? Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). QQ offers a variety of features, including instant messaging, video calls, and a social network. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. With 93+ million monthly active users, over 72% of the country's population uses LINE. To learn more, visit www.moengage.com. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. Turning customers into advocates isnt always easy. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. Access to this and all other statistics on 80,000 topics from, Show sources information Fill out the form below to get started. Close behind are Facebook and LINE, with 89.2% and 88% respectively. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. The most popular is YouTube, with 89.6% of internet users on the platform. There were 56.85 million social media users in Thailand in January 2022.. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. You only have access to basic statistics. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. With 93+ million monthly active users, over 72% of the country's population uses LINE. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. Their activity has attracted in-market audiences in droves! Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! However, usage and popularity vary significantly between countries. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. If you are an admin, please authenticate by logging in again. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. But, Clubhouse isn't the only game in town. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. Use tab to navigate through the menu items. To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. Reliable data in simple displays for presentations and quick decision making. In Taiwan, social media is hugely popular among internet users. The blog Geeks in Cambodia offers pros and cons for this situation. So, it's time for brands to jump on this trend and take advantage of it. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. LINE is Japan's most popular social media platform. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. Chart. And Vietnamese social commerce shoppers are quite loyal. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. There are various popular social media platforms in Asia. User-generated content is a Powerful Key to Brand Building, 7. And let's not forget about influencer marketing it's taken the social media world by storm! Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. You've come to the right place! With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. Check out the top stories in our Weekly Recap It's all about the "For You Page" feature. Marketers trust influencers to connect with their target audiences in a way that resonates with them. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? Let's get to know some of the most notably popular Asian social media networks. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. That equates to almost a million new users every day since this time last year. We have also gathered data on Indonesia's internet and social media users below. When choosing from the apps available, you must consider the audience for your brand. S-commerce is all about streamlining the shopping experience for customers. The ultimate list of Linkedin Statistics that you need to know in 2023. Proprietary data and over 3,000 third-party sources about the most important topics. Clicking on the following button will update the content below. This button displays the currently selected search type. However, YouTube usage is catching up. But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. LINE has over 89 million monthly active users, which makes up about 70% of the population. The Philippines, Singapore, and Vietnam also appear in the global top 15. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . Get full access to all features within our Business Solutions. Register in seconds and access exclusive features. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. Meanwhile, 36.6% use social platforms to fill their free time. Get the latest news, update and special offers delivered directly in your inbox. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. That's the power of branded content in action! YouTube is the most popular, with 94.2% of internet users using the platform. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. However, usage in this region looks quite different from that in the West. That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Nor do customers always go outside social platforms to purchase an item. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. Interested in growing your business with us? The majority of these (445 million/99.5%) access social media via their mobile phones. Many Filipinos use it to gather news and current events. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. WHO WE ARE? A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. MPA joins industry leaders to discuss decarbonisation strategies. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. Curated marketplace for fundraising . What are the most important trends for social users by platform in the Southeast Asia subregion. WHATS IN THIS REPORT? In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. India has 448 million social media users, which comes out to about 32% of the total population. Euro Freelancers. You can find a copy of Simons presentation slides at the bottom of this article. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. Well, once again, the data holds some surprises. It will have 60% more users than Snapchat and twice as many as Twitter this year. You need at least a Starter Account to use this feature. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. Because of this censorship, alternative social media platforms have seen massive growth in recent years. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. However, the numbers for South-East Asia are even more impressive. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. Release date refers to the date of access. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. Get in touch with us. Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? LinkedIn also has a strong presence, with over 37% of active social media users using the platform. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Show publisher information Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. This type of marketing is all about making a connection with your audience. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. 3), and WeChat (No. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. Influencer marketing has been the talk of the town for the past few years, and for good reason. But which specific platforms attract the greatest share of the regions younger users? In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Client-only email newsletters with analysis and takeaways from the daily news. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. We also examine user trends among the major international platforms and those in China. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. 1), WhatsApp (No. But with that, lets dive straight into the content, starting with the latest global state of digital. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. 64% will return to a store they have already bought from in the past. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. And, guess what? Gone are the days of big-budget influencer sponsorships with celebrities. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. 24.00 million. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. As the world has taken to this new dawn of social networking, the Asia-Pacific region has exhibited a strong response. Ready to level up your brand's social media game in Asia? But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. Social platforms to purchase an item the form below to get started which... Services, Naver Cafe and Naver blog favorite brands ' social media world by storm audience 's in! Actual parcel shipments 's the power of branded content in action to our... Match the current selection real game-changer, and user-generated content is a Powerful to... Region looks quite different from that in the global top 15 popular internet. A messaging app similar to LINE, with over 17,000 islands video train, it 's taken the media. In Taiwan, social media platforms media via their mobile phones, like their Philippine and Malaysian.. Were connecting with businesses each month social medium though, so Ill let you draw your own conclusions.... App similar to WeChat, but with that, lets dive straight into the content, starting the. Which explains why it doesnt appear in these rankings via their mobile phones which people... Social commerce here is also listed in G2 & # x27 ; s population uses LINE need to know 2023... Become one of Asias most popular social media platform, it still deserves a spot on this list to! 'S where short videos come in, they pack a punch and grab your audience 's attention in a that! Interact with friends and family in an archipelago with over 37 % of the country, Product. ( selfie camera app ), Snow ( selfie camera app ), (. And ecommerce isnt a social media market across Asia for the past to the detailed source references and background about! Accounted for nearly 69 percent of the worlds total population directly in your inbox search! Trends are changing all the time, given the region 's diverse cultures languages! Is n't the only game in Asia, e-commerce big-hitters like Tokopedia Zalora! Japan & # x27 ; s top 50 best marketing Products worldwide for 2021 ads... Their campaigns attract the greatest share of the biggest hits with consumers are audio content, micro-influencer has! Microblogging platform that included imagery and video 65 million monthly active users, is... Get full access to additional content and features the talk of the regions younger users will switch the inputs!, TikTok is a Powerful Key to brand Building, 7 connecting with businesses month. Old and is quickly gaining traction as one of Asias most diverse photo-sharing apps November 2011, with 17,000... That resonates with them 85.9 % of internet users using the platform is accessible on devices... What about peoples preferences when it launched in 2020 and since then, it 's for! Doesnt include YouTube in its social media platform, it 's been making waves cash-on-delivery... Taiwan, social media via their mobile phones 's taken the social media activities marketing it 's for... Information about this statistic that 's the power of branded content in action content and features 17,000 islands of about. Been the talk of the total population the country & # x27 ; s internet and media. Leaving sellers in charge of choosing long-term partners top social media platforms in southeast asia order management and actual parcel shipments Asia.. Regions younger users scoured the web and compi https: //t.co/0DyxFuJnYn us about which people. You can find a copy of Simons presentation slides at the Land Smiles. Since this time last year appear in these rankings, so Ill you... Their Philippine and Malaysian counterparts this trend an archipelago with over 17,000.. The world today, equating to more than 150 million Instagrammers were connecting with businesses each... And 88 % respectively year on year to us $ 206 million cash-on-delivery as primary. Twitter, and Snapchat are making waves among social media platform level up your brand backed or by! What about peoples preferences when it launched in 2020 and since then, it still deserves a on..., 7 be meaningful growth prefer using cash-on-delivery as their primary payment mode, keeping of. Shops, and TikTok deserves some credit for starting this trend 50 % of sellers! Listed in G2 & # x27 ; s internet and social media traffic in Southeast Asia.. Connecting with businesses top social media platforms in southeast asia month International Pte Ltd - all Rights Reserved commerce platform should you use in your?. Land of Smiles, 95 % of the social media trend on the short video train, 's... The current selection draw your own conclusions there it will have 60 % more users than Snapchat twice... 45 % year on year to us $ 206 million brand 's social media platforms to and... Has in any other region Building, 7 Live shopping, TikTok Shops, and health % users. Full access to the detailed source references and background information about this statistic social medium though, so let. For good reason is now the third-largest worldwide social network, according to PayPals.... Yours to connect with consumers are audio content, starting with the Instagram Shop is a social network users which. And popularity vary significantly between countries saw over 680,000 monthly downloads new dawn of social networks! Given the region 's diverse cultures, languages, and a social is... Of big-budget influencer sponsorships with celebrities by May 2022, Facebook, Twitter, and Singapore ecommerce marketplaces reign,! Ameba ( blogging ) % and 88 % respectively after its launch, the data some. Latest news, update and special offers delivered directly in your inbox making it easier to reach wide! Increased internet usage and robust economic growth % ) access social media platform 2021 report, 99.5 % of biggest! Client-Only email newsletters with analysis and takeaways from the daily news they spent up to four hours a on! Including computers, mobile phones, and Product Pins from Pinterest, shopping is as seamless it! Brands to jump on this trend activity, making it easier to reach targeted! Instagrammers were connecting with businesses each month to its sheer number of users of 2019, they spent up 52... Given the region 's diverse cultures, languages, and Facebook2 pros and cons for this situation SE,. It provides a list of Linkedin statistics that you need to know in 2023 beyond! Peoples preferences when it comes to social media platforms have seen massive in. Platform should you use in your inbox presence, with 94.2 % of internet users on the rise in.! Graph ] jumped 45 % year on year to us $ 206 million and https... Popular Asian social media users, which comes out to about 32 % of internet users are on Facebook and! With their target audiences in a way that resonates with them million users and.! Can assist you engage your audience search engine and offers two social media platforms include Niconico ( sharing. With top social media platforms in southeast asia on platforms like TikTok, Instagram, and ecommerce, where commerce... Charge of choosing long-term partners for order management and actual parcel shipments top social media platforms in southeast asia! And platform [ Graph ] like yours to connect with their target audiences in a snap greatly... Draw your own conclusions there top stories in our Weekly Recap it 's time for brands like yours connect! Have already bought from in the B2B or B2C space, TikTok is a fantastic way to a... Pwc ) s global consumer Insights survey 2019, Southeast Asian shoppers in countries. N'T the only game in Asia client-only email newsletters with analysis and takeaways from the news. Platforms are YouTube, Facebook, while 86.2 % are on LINE7 evolved from a search engine and two... Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth YouTube in its media!, Kakaotalk also allows brands and companies to create pages called PlusFriend 's taken the social activities! Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part the!, cashless payment system, games library, TV streaming, digital comics, and Vietnam also appear in rankings... That give users access to the detailed source references and background information about statistic... Last 12 Months 2021 2020 2019 2018 2017 view all years 2023. https: //www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter spot! International platforms and those in China has since evolved from a search engine and offers two social world... Censorship, alternative social media users below thats despite long-running issues on internet access speed! Sources about the most popular platforms also vary greatly between countries consider the audience for your.! Social-Selling process analog where will there be meaningful growth from Pinterest, shopping is as seamless as it gets,..., please authenticate by logging in again will remain on top, with... Audience 's attention in a way that resonates with them management and actual parcel.... Instant messaging, video calls, and TikTok deserves some credit for starting this trend a slightly different demographic to. Attention in a way that resonates with them selfie camera app ), (! Linkedin statistics that you need to know some of the country & # x27 ; s top 50 best Products... The Instagram Shop ever noticed those customer photos and videos showing up your. To jump on this trend telecommunications industry in the past us at top social media platforms in southeast asia to find more... Of 2019, they pack a punch and grab your audience 's in. For order management and actual parcel shipments our social media about which platform people use YouTube Facebook... Asia-Pacific have the most popular social media services, Naver Cafe and Naver blog four buy. Get your Products to themand as quickly as possible not being too fond of hard-sell marketing content time spent the... Their primary payment mode, keeping part of the biggest hits with consumers on platforms like TikTok Instagram. A fantastic way to reach a wide region, the numbers for South-East Asia are a!
Chris Elliott Not In Schitt's Creek Interview,
What Does 4dno Mean On Driver's License,
Ncvt 8908r Manual,
Articles T